Galaxy Z Fold8 sales rise 10% following iPhone Duo launch
South Korean reports show Galaxy Z Fold8 sales jumped 10% in the week after the iPhone Duo launch, driven by a price gap of over 1M won.
Stock photo for illustration only, not from the actual event
- Galaxy Z Fold8 sales in South Korea jumped 10% following the iPhone Duo launch
- A price gap of over 1 million won separates the devices, starting at 2.28 million won
- Slimmer build, lighter weight, and immediate availability attracted buyers
Reports from media outlets in South Korea indicate that sales of the Galaxy Z Fold8 foldable smartphone experienced a 10 percent increase during the week following the official unveiling of the iPhone Duo. Although exact unit shipment figures were not disclosed, industry insiders analyze this surge as a reflection of pent-up consumer demand, with many potential buyers pausing their purchases to evaluate what Apple would introduce to the foldable market before making a final choice.
Stock photo for illustration only, not from the actual event
Pricing played a critical role in consumer decision-making. Samsung's foldable device carries a starting price of 2.28 million won in the domestic market, whereas its major rival, the spec-matched iPhone Duo, is reportedly slated to retail at approximately 3.29 million won. This creates a noticeable price difference of more than 1 million won between the two competing models.
Beyond pricing advantages, Samsung's device boasts a thinner and lighter form factor while maintaining the same wide display aspect ratio. Furthermore, the Galaxy Z Fold8 was already available on store shelves, whereas the iPhone Duo is scheduled for commercial release in South Korea in October 2026. This timeline allowed undecided customers to immediately evaluate their options and select a brand without waiting.
"The sales increase reflects pent-up purchasing demand, with some customers waiting to see what Apple would unveil before deciding to buy a foldable smartphone."
Industry source
The iPhone Duo marks Apple's debut in the foldable smartphone sector, featuring a design concept reminiscent of a passport. Technology analysts suggest that Apple's entry into this category could significantly accelerate the transition of foldable phones into mainstream consumer devices.
When a major technology giant enters a new product category, it typically triggers market education that benefits the entire ecosystem. While Samsung gains short-term advantages from its pricing edge and early availability, Apple's market entry will ultimately expand consumer awareness for foldable devices, setting the stage for heightened innovation-driven competition.
Nevertheless, South Korean media outlets pointed out that it remains premature to conclude whether Samsung will secure a long-term advantage from Apple's market entry. The recorded sales figures represent only a single week of data within one country, and the iPhone Duo has not yet reached consumers on a broad scale.
Source: Thairath Lifestyle
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