Apple Music Hall: Apple opens its first London live venue
Apple is launching Apple Music Hall, a 600-capacity live music venue beneath its UK headquarters at Battersea Power Station, opening on September 28.
Stock photo for illustration only, not from the actual event
- Apple Music Hall is Apple's first dedicated performance and recording space.
- Located beneath its European headquarters in London's Battersea Power Station.
- Features a 600-capacity layout with a reconfigurable 38-foot-wide stage.
- Scheduled to officially open its doors on September 28.
Apple is preparing to launch a new state-of-the-art live music venue in the United Kingdom named Apple Music Hall, offering a 600-capacity space designed for live performances, recording sessions, and video broadcasts. Situated directly beneath Apple's European headquarters within London's iconic Battersea Power Station, the venue is set to open next week on September 28, though specific details regarding the opening performance remain unannounced.
The venue's architecture and layout are intentionally structured to bridge the gap between intimacy and high production value. It features a 38-foot-wide stage that can be reconfigured for traditional front-facing sets or immersive in-the-round experiences. Furthermore, Apple Music Hall is equipped with a 48-speaker spatial sound system surrounding the audience, hardwired infrastructure for 16 or more broadcast cameras, and two dedicated recording and mixing studios positioned directly behind the stage to function as a comprehensive production facility.
"Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music"
Oliver Schusser, Apple’s vice president of Apple Music and International Content
Oliver Schusser, Apple's vice president of Apple Music and International Content, noted that the company's affinity for music extends back to the inception of the iPod, through the long-running iTunes Music Festival, to the launch of Apple Music. He emphasized that opening Apple Music Hall represents an unprecedented step forward in supporting artists and fans through unique experiences only Apple can provide.
Stock photo for illustration only, not from the actual event
Alongside the performance space, Apple is opening new Apple Music radio studios in Battersea, with all London-based hosts and shows relocating their broadcasts to the new facility. Zane Lowe, Apple Music's global creative director, stated that the team is continuously seeking fresh opportunities to connect artists with fans because they share the same passion as music enthusiasts.
The launch of Apple Music Hall marks Apple's return to the London live music scene following a decade-long run of the iTunes Music Festival, which hosted major acts like One Direction, Lady Gaga, Elton John, and Adele at intimate venues before its cancellation in 2017. Battersea Power Station itself, a decommissioned Art Deco facility that reopened in 2022, holds deep roots in music history as it famously appeared on the cover of Pink Floyd's Animals album.
Source: The Verge
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