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Donald Trump rebrands AI to Super Intelligence at UN

Donald Trump officially rebranded artificial intelligence as Super Intelligence (SI) during his UN General Assembly speech in New York, sparking expert debate.

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Inewgen
23 Sep 2026Source: BBC Business3 min read (0 views)
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Donald Trump rebrands AI to Super Intelligence at UN

Stock photo for illustration only, not from the actual event

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  • Donald Trump proposed renaming AI to Super Intelligence (SI) during a UN speech in New York.
  • The new term won a Truth Social poll against alternatives like superior and supreme intelligence.
  • Tech experts warn the term is misleading due to its specific theoretical meaning in computer science.
  • Trump dismissed AI safety regulations, vowing to maintain US tech leadership against China.

Donald Trump has made headlines by introducing a brand-new term for artificial intelligence, dubbing it "Super Intelligence (SI)" during a sweeping address to the United Nations General Assembly in New York on Tuesday. Declaring the arrival of a new world of SI, the move was swiftly adopted by several figures within the president's inner circle.

Prior to the announcement, Trump invited followers on his Truth Social platform to vote on various potential alternative names for AI, including superior intelligence, extreme intelligence, and supreme intelligence. Following a series of polls, super intelligence emerged as the winning choice. This renaming initiative mirrors Trump's previous efforts to alter geographical names, such as Lake Ontario and the Gulf of Mexico, across US maps and federal communications.

artificial intelligence technology server room no logo

Stock photo for illustration only, not from the actual event

However, technology experts told the BBC that the new terminology is unlikely to gain traction across the industry because super intelligence carries a very specific meaning within the tech community. Dr. Simon Coghlan, a digital ethics lecturer from The University of Melbourne, pointed out that the rebranding is "misleading," noting that a true superintelligent system typically refers to self-improving technology that experts would regard as the most consequential innovation ever created.

"The Super Intelligence (SI) President has spoken! The United States is and will remain the global leader in SI,"

Ethan Klein, US Chief Technology Officer

Despite the skepticism from researchers, individuals close to the administration quickly embraced the label. US Chief Technology Officer Ethan Klein took to social media to proclaim that the Super Intelligence President has spoken and that the United States will maintain its global leadership in SI.

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The rebranding attempt highlights how political rhetoric intersects with cutting-edge technology policy. While computer science and philosophers like Nick Bostrom have used the term 'superintelligence' for over a decade to describe hypothetical AI surpassing human intellect in every domain, applying it broadly to current mainstream technology creates a gap between marketing terms and technical definitions.

The announcement arrives as top tech executives and researchers continue to urge the US government to establish regulations over fears that AI could endanger humanity—concerns that Trump has dismissed as a "hoax." Arguing against strict oversight, Trump stated that the US cannot afford to give China, its primary tech rival, an advantage, adding that whichever side wins AI wins the future. He maintained that the government will step in to rein things in only if necessary.

Looking ahead, Trump is scheduled to meet with Chinese President Xi Jinping this week, where artificial intelligence is widely expected to be a central topic of discussion between the leaders of the world's two largest economies.

Source: BBC Business

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