Inside Xiaomi Beijing HQ: Human x Car x Home Strategy
Explore Xiaomi's Beijing headquarters, featuring the Skynomad N90 EV, Xiaomi 18 Fold, and its global expansion strategy for 2026.
Stock photo for illustration only, not from the actual event
- Xiaomi drives the "Human x Car x Home" strategy connecting daily life
- Skynomad N90 EV unveiled with Gigacasting technology in 2026
- Xiaomi 18 Fold foldable smartphone achieves a 310% surge on day one
A recent visit to Xiaomi's global headquarters in Beijing, China, offers a clear vision of how the brand has evolved far beyond an electronics manufacturer, laying the groundwork for a fully integrated smart ecosystem aimed at global expansion by 2026. At the core of this transformation is the "Human x Car x Home" strategy, designed to seamlessly connect every aspect of modern living.
Stepping into the automotive zone, the standout highlight is the Skynomad N90 electric vehicle, officially launched in China on September 8, 2026. This EV features an 800V architecture, high-capacity battery, a spacious mobile-living-room Smart Cabin, and advanced autonomous driving powered by top-tier chipsets and LiDAR sensors. Positioned alongside are the popular Xiaomi SU7 sports sedan and the new YU7 GT sports touring EV, accompanied by displays of advanced engineering such as the HyperEngine motor and Gigacasting chassis technology.
Stock photo for illustration only, not from the actual event
Beyond the automotive exhibition, a simulated smart home zone showcases the seamless interoperability of Mijia appliances. Using voice commands via a Xiaomi Smart Speaker in the living room, users can instantly activate the TV, dim ambient lighting, and close curtains to create a private home theater experience. Similar automated routines manage bedtime and wake-up environments alongside air conditioners and purifiers. Currently, Xiaomi's AIoT platform connects over 1.1 billion devices across 175 million households worldwide.
Serving as the bridge connecting cars and homes, the flagship smartphone zone displays devices ranging from the Xiaomi 17 Pro to the Xiaomi 18 Fold, the brand's newest high-end foldable smartphone which recorded a 310% surge in first-day sales and nearly 80,000 activations within its first week in China. Although currently exclusive to the Chinese market, Xiaomi announced at the Snapdragon Summit 2026 that its upcoming Xiaomi 18 Pro Series will launch internationally immediately following its domestic debut.
"Combining cutting-edge hardware with operating systems and AI that understand human context is transforming Xiaomi into a compelling tech brand."
Thairath Lifestyle
Expanding a cross-industry ecosystem from smartphones into electric vehicles and smart appliances represents a powerful strategy for building deep brand loyalty, creating an ecosystem lock-in that traditional mobile brands struggle to replicate. Xiaomi's ability to develop proprietary vehicle manufacturing tech like Gigacasting while integrating it smoothly into an AIoT framework demonstrates its readiness to rival traditional automakers and global tech giants.
This headquarters tour underscores that 2026 marks a pivotal milestone for Xiaomi as it transcends its identity as a smartphone maker, evolving into a leader of robust smart ecosystems designed to drive the future of global lifestyles.
Source: Thairath Lifestyle
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