Beacon VC Hosts SME Growth Formula Seminar for Startups
Kasikornbank's Beacon VC hosts the SME Growth Formula seminar, featuring top startup CEOs sharing AI, CRM, and digital business strategies.
Stock photo for illustration only, not from the actual event
- Beacon VC holds the SME Growth Formula seminar uniting top portfolio startups to share growth strategies
- PRIMO and JOURNAL highlight practical uses of AI-powered CRM and customer data analytics
- Kasikornbank, FlowAccount, and HumanSoft outline key financial and operational warning signs for SMEs
- Experts advise business owners to invest in technology and data infrastructure for sustainable expansion
The exclusive 'SME Growth Formula' seminar, organized by Kasikornbank and its corporate venture capital arm Beacon VC, brought together founders and top executives from leading portfolio startups including FlowAccount, HumanSoft, PRIMO, and LINE MAN Wongnai. The event served as a platform to exchange insights on strategic thinking, leveraging AI and technology solutions to solve challenges, drive customer success, and select the right business partners.
The event featured multiple key sessions, notably 'AI-Powered Commerce: Using AI to Turn Customer Data into Business Growth Drivers,' featuring Mr. Veer Sirasunthorn, CEO and Co-founder of PRIMO, and Mr. Chakkachlach Kasamrasmi, Co-founder of JOURNAL, who shared practical experiences in applying artificial intelligence and data analytics to scale modern businesses.
Stock photo for illustration only, not from the actual event
Mr. Chakkachlach from JOURNAL, an accessible premium brand that achieved over 100 million baht in sales, discussed the severe impact of the COVID-19 pandemic on tourist-dependent revenues. This crisis prompted the brand to pivot toward online channels and place strong emphasis on direct customer data collection to build lasting relationships and deep consumer insights.
The successful transition of a business from offline channels to digital platforms during a crisis highlights that resilience and customer relationship management (CRM) are fundamental to long-term sustainability. It demonstrates that having multiple sales channels alone is insufficient without a profound understanding of distinct consumer behaviors to deliver tailored products and services.
PRIMO, an AI-powered CRM service provider, developed an agentic AI chatbot named 'Baitoey' to assist with advanced data analytics, audience segmentation, and automated promotional campaigns. This technology empowered JOURNAL to analyze tourist purchasing patterns from specific regions and adjust inventory levels across locations to precisely match market demand.
Furthermore, addressing scenarios where businesses outgrow their internal systems, Mr. Supoj Busarawong, Executive at Kasikornbank, Mr. Kritsada Chutinantanon, CEO and Co-founder of FlowAccount, and Mr. Assadavut Chittasathiern, CEO and Co-founder of HumanSoft, identified critical warning signs for SME owners, such as cash flow constraints, excessive administrative burdens on founders, and operational bottlenecks resulting from increased workloads.
"Investing in technology and CRM systems may initially appear to be a significant financial commitment, but with clear growth objectives, it is a crucial investment. Beyond system investments, partnering with those who truly understand your business is equally important."
Co-founder of JOURNAL
Source: Techsauce
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