HENRY’s First Dates: TAGTHAi Backs Sony-GDH Rom-Com

On September 24, 2026, Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi), the developer of Thailand’s national digital tourism platform, announced its sponsorship of HENRY’s First Dates, a family romantic comedy released nationwide on September 17, 2026. This partnership is part of ongoing efforts to leverage screen storytelling as a catalyst for inspiring travel and generating wider economic opportunities for local communities across the country.

Mrs. Kanokwan Boonchai, Chief Executive Officer of TAGTHAi, stated that film is among the most powerful media formats for sharing Thailand’s narratives, scenic beauty, and distinct identity with broad audiences both domestically and internationally. When presented through relatable emotional lenses reflecting local lifestyles, cinema establishes deep connections with viewers, motivating them to visit the actual locations featured on screen.

Stock photo for illustration only, not from the actual event

Produced jointly by Sony Pictures International Productions and GDH 559 Co., Ltd., HENRY’s First Dates was shot across Prachuap Khiri Khan, Chumphon, Phuket, Phang-nga, Krabi, and Chiang Rai, encompassing both major and secondary tourist destinations. These selected locations highlight natural landscapes, cultural experiences, and community settings, offering audiences expanded travel perspectives beyond conventional tourism hubs.

"Film is one of the most powerful forms of media for sharing Thailand’s stories, beauty and distinctive identity with broad audiences, both in Thailand and overseas."

Mrs. Kanokwan Boonchai, Chief Executive Officer of TAGTHAi

TAGTHAi's sponsorship strategy seeks to translate audience interest generated by the film into tangible travel demand. By encouraging viewers to explore featured locations, the campaign aims to drive visitor spending toward small businesses and local communities while distributing tourism opportunities evenly across the six provinces.