Elon Musk’s X settles multiyear legal battle with the World Federation of Advertisers

Elon Musk’s social media platform X has successfully settled its multiyear legal dispute with advertising trade group the World Federation of Advertisers, also known as the WFA, according to an announcement made by the two organizations on Wednesday.

This settlement brings a definitive end to Musk’s aggressive legal crusade aimed at holding advertisers legally accountable for slashing their ad budgets and pulling spending from X due to growing brand safety anxieties.

Back in March, a federal court officially dismissed the lawsuit after a judge ruled that X had failed to adequately demonstrate that it had suffered any actual financial harm under federal competition laws. Subsequently, X chose to appeal that court decision in April.

Stock photo for illustration only, not from the actual event

The core of the legal battle centered on X's allegations that advertisers drastically reduced their spending because of strict guidelines developed by the WFA’s Global Alliance for Responsible Media, an established coalition of major brands and advertising agencies.

The coalition was originally created to develop industry-wide standards designed to prevent digital ads from being displayed alongside harmful online content on social networks.

Source: TechCrunch