Skift Global Forum 2026: Decoding the New Premium Traveler
Audrey Hendley, President of American Express Travel, discusses premium traveler trends in a session moderated by Skift President Carolyn Kremins.
Stock photo for illustration only, not from the actual event
- Audrey Hendley serves as President of American Express Travel
- Carolyn Kremins, President of Skift, moderated the conference session
- The discussion focused on decoding the behaviors and demands of premium travelers
- Attendees can access session videos and presentation materials via the Skift Global Forum hub
During a high-profile industry gathering, Audrey Hendley, President of American Express Travel, took the stage to share key perspectives on the evolving landscape of high-end tourism. The session was skillfully guided by Carolyn Kremins, President of Skift, who served as the moderator.
The conversation centered on understanding the modern luxury demographic, whose travel habits and decision-making criteria have shifted significantly. This session provides vital intelligence for tourism industry leaders striving to keep pace with heightened consumer expectations.
Targeting today's premium traveler goes beyond traditional opulence, placing greater emphasis on deep experiences, sustainability, and emotional value. Insights from industry leaders like American Express Travel serve as a crucial compass for tourism businesses, shifting the focus from standard product sales to hyper-personalized travel experiences.
Beyond the live stage discussions, organizers announced that participants and members can access comprehensive resources, including full session recordings, presentation documents, and supplementary editorial coverage through the official event hub.
Stock photo for illustration only, not from the actual event
Source: Skift
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