Switzerland Mega Muay Thai 2026: Bern Draw 2,000+
The Tourism Authority of Thailand and Rajadamnern Stadium hosted Switzerland Mega Muay Thai (Road to RWS) in Bern on September 26, 2026, drawing over 2,000 spectators.
Stock photo for illustration only, not from the actual event
- TAT and Rajadamnern Stadium successfully hosted Switzerland Mega Muay Thai (Road to RWS) at Sporthalle Wankdorf in Bern.
- The event took place on September 26, 2026, attracting more than 2,000 spectators with 10 international bouts.
- The showcase highlighted the "Healing is. The New Luxury" concept, blending martial arts with wellness tourism.
- Data shows 42.76% of Swiss visitors to Thailand in 2026 were first-timers, a market TAT aims to capture through Muay Thai.
The Tourism Authority of Thailand (TAT), in close partnership with Rajadamnern Stadium, achieved a major milestone in Europe by staging the "Switzerland Mega Muay Thai (Road to RWS)" event at the Sporthalle Wankdorf arena in Bern on September 26, 2026. The high-profile combat sports showcase successfully drew a enthusiastic crowd of over 2,000 spectators eager to experience Thai culture and athletic excellence firsthand.
Stock photo for illustration only, not from the actual event
The fight card featured 10 action-packed bouts showcasing elite fighters representing Thailand, Morocco, Switzerland, France, and Germany. A major highlight of the evening was the marquee matchup between renowned Thai athlete Petchmorakot Sitsongpeenong and Swiss-Dominican competitor Daniel Rodriguez, who holds a prestigious title as a Rajadamnern Stadium champion.
High-ranking officials graced the event, including Ms. Pannapa Cantarero, Ambassador of Thailand to Switzerland, and Mr. Chuwit Sirivejkul, TAT Deputy Governor for Policy and Planning, who both attended the tournament and presented trophies to the winning fighters.
"The growing Muay Thai community in Switzerland shows how strongly Thai cultural heritage can connect with international audiences. For TAT, this opportunity goes beyond the ring. We want interest to lead people to Thailand..."
Mr. Chuwit Sirivejkul, TAT Deputy Governor for Policy and Planning
Mr. Chuwit noted that the initiative aligns directly with the nation's "Healing is the New Luxury" campaign, positioning Thailand as a premier destination where purposeful travel fosters both physical fitness and mental wellness through cultural assets like Muay Thai.
Deploying Muay Thai as a vehicle for sports tourism in Switzerland proves highly strategic. Data from the International Federation of Muaythai Associations (IFMA) and WMC Swiss Pro highlights a steady rise in Swiss public interest throughout 2024–2026. Combined with TAT's 2026 visitor survey revealing that 42.76% of Swiss arrivals are first-time travellers, the martial art serves as a powerful cultural bridge to attract virgin tourists to Thailand.
Source: TAT Newsroom
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