Ex-Tesla team raises $12.5M to put supply chains on autopilot

Supply chain startup Atomic, launched by founders leveraging their experience at Tesla, has officially closed a $12.5 million Series A funding round. This latest injection brings the company's total funding to just over $15 million to date. The round was led by growth equity firm Klass Capital alongside Seattle-based venture capital firm Madrona Venture Group.

The company initially emerged from stealth mode last year, with co-founders Michael Rossiter and Neal Suidan aiming to streamline inventory management and improve customer bottom lines using insights gained from their time at Tesla. Over the past year, their platform has successfully transitioned into real-world deployments with major tech and delivery companies such as DoorDash and HelloFresh.

This rapid expansion was highlighted by Jon McNeill, a former Tesla president and founder of DVx Ventures—the incubator where Atomic was originally nurtured. According to McNeill, Atomic's annual recurring revenue has quintupled since the beginning of 2026. Furthermore, the startup has expanded its leadership team by bringing in long-time Tesla planning director Jeff Goodrich to serve as its CTO and third co-founder.

Stock photo for illustration only, not from the actual event

For food-focused clients like DoorDash, Atomic's software plays a crucial role in reducing waste and food spoilage. Rossiter noted that expanding into new industries introduces distinct operational hurdles, requiring the company to continuously adapt its technology to various sector-specific challenges.