Minor Hotels Expands Vietnam Network to Urban Hubs
Minor Hotels shifts beyond beach resorts into Hanoi and Ho Chi Minh City, announcing the 310-room Avani+ Hanoi for 2028 to capture rising domestic and corporate demand.
Stock photo for illustration only, not from the actual event
- Minor Hotels expands its Vietnam footprint from beach resorts to major urban hubs
- First city property, 310-room Avani+ Hanoi, scheduled to open in 2028 at Hinode City
- Targeting corporate travelers, meetings, and domestic leisure demand
- Vietnam recorded 137 million domestic tourist trips in 2025
Minor Hotels has announced a strategic shift to evolve its resort-heavy portfolio into a connected national network across Vietnam, expanding beyond coastal destinations into commercial powerhouses Hanoi and Ho Chi Minh City to capture corporate business, meetings, and domestic travel demand.
For over two decades, Minor's presence in Vietnam has concentrated primarily on leisure hotspots such as Hoi An, Mui Ne, and Quy Nhon to cater to international vacationers. However, Omar Romero, Minor Hotels' chief development and luxury officer, noted that the country's market dynamics have transformed significantly.
The group's initial urban move is the 310-room Avani+ Hanoi, slated to open in 2028 within Hinode City, a mixed-use development featuring a lifestyle mall alongside 1,099 residential and serviced apartments. The property aims to serve business travelers, event attendees, short-stay leisure guests, and long-stay visitors.
Stock photo for illustration only, not from the actual event
Minor is targeting South Korea and China as core source markets alongside Japan, Southeast Asia, Europe, and Australia, while positioning domestic travelers as a vital component of the guest mix. According to the Vietnam National Authority of Tourism, the country logged 137 million domestic tourist trips in 2025, marking an increase of about 25% from 110 million the previous year.
"Our presence to date has been built around resort destinations, simply because that's where we saw the strongest opportunity for international demand. Vietnam today is a very different market."
Omar Romero, Chief Development and Luxury Officer, Minor Hotels
The expansion of international hospitality groups into Vietnam's major commercial centers highlights ongoing improvements in domestic infrastructure and air connectivity. Diversifying from coastal beach destinations allows hotel operators to hedge against seasonal leisure fluctuations and capitalize on Vietnam's emergence as a key business and manufacturing hub within Southeast Asia.
Romero stated that Minor is actively seeking further urban opportunities with Ho Chi Minh City designated as a priority, though no specific projects have been disclosed yet. Meanwhile, Savills reports that new hotel supply in Vietnam remains heavily weighted toward coastal areas, with Da Nang and Phu Kon leading the three-year pipeline while urban inventory growth remains comparatively restricted.
Source: Skift
Found something wrong in this article? Report an issue with this article
Comments
Leave a Comment