G Adventures Targets Over $700 Million in Revenue for 2026
G Adventures details post-Covid financial growth, targeting over $700 million in 2026 recognized revenue and pursuing new acquisitions.
Stock photo for illustration only, not from the actual event
- Global Group revenue reached $447 million in fiscal 2025 according to UK accounts
- Founder Bruce Poon Tip projects calendar 2026 recognized revenue to exceed $700 million
- The company is actively pursuing new acquisitions after a hiatus lasting since 2018
G Adventures is expanding beyond its traditional small-group adventure customer base, altering both its market opportunity and operational execution. Founded by Bruce Poon Tip in Toronto in 1990, the company built its identity around small-group and community-based tourism alongside founding the nonprofit Planeterra. Although Poon Tip no longer manages day-to-day operations as chairman of holding company G Travel Community, he remains a key figure in shaping the organization's vision alongside Ben Perlo, CEO of G Adventures, and Jeff Russill, CEO of G Travel Community.
Assessing the privately held company requires looking at corporate filings in Britain and Canada, which detail how the business weathered the Covid-19 pandemic and staged a robust recovery. UK filings show Global Group revenue rising from $289 million in fiscal 2023 to $378 million in 2024 and reaching $447 million in fiscal 2025. Meanwhile, EBITDA grew from $21.6 million to $44 million over the same timeframe, with the EBITDA margin holding steady near 9.8% despite growth slowing to 19% in 2025.
Stock photo for illustration only, not from the actual event
Expansion has been driven by broadening its product lineup past 1,000 trips, premium offerings like Geluxe, solo-focused Solo-ish, winning the National Geographic Signature mandate against 17 other operators with first departures in 2027, and securing a September 2025 AAA preferred-partner deal reaching roughly 900 retail agents and over 65 million members.
"Deep into acquisition mode."
Bruce Poon Tip
In addition to these milestones, G Adventures has refinanced its debt and is finalizing the buyout of Certares, the travel investor that injected $50 million into the firm in January 2021. Poon Tip stated that the company is actively looking to acquire other businesses, marking a shift since its last completed acquisition of TruTravels in 2018.
The push by G Adventures toward a $700 million revenue milestone highlights the broader post-pandemic recovery and maturation of the adventure tourism sector. By diversifying into premium tiers and securing massive distribution partnerships like AAA, the company aims to scale its market footprint while mitigating customer concentration risks through strategic debt refinancing and targeted acquisitions.
Source: Skift
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