Apple Watch Series 12 Discounted to $349
Apple Watch Series 12 drops by $50 to $349 for October Prime Day, featuring the S11 chip and Audio Intelligence capabilities.

Stock photo for illustration only, not from the actual event
- Apple Watch Series 12 is available at a discounted starting price of $349, down from $399.
- Powered by the S11 chip, supporting Siri AI, Apple Intelligence, and Audio Intelligence.
- Features a new heart rate sensor checking every 5 seconds and Ceramic Shield 2 display.
- The budget-friendly Apple Watch SE 3 is also on sale starting at $199.
Finding Apple's latest flagship products on discount mere weeks after their official launch is a rare occurrence. However, during this October Prime Day event, the Apple Watch Series 12—which normally starts at $399—has received a $50 price cut, bringing its entry-level price down to $349. This presents a compelling opportunity for shoppers looking to acquire a wearable device equipped with Apple's most advanced perks right out of the gate.
Under the hood, the Apple Watch Series 12 runs on Apple's newest S11 wearable processor. This chip powers advanced capabilities such as Siri AI, Apple Intelligence, and the novel "Audio Intelligence" feature, which provides text recaps of the last 15 seconds of an in-person conversation—a function that has sparked considerable debate. Additionally, the device features a redesigned heart rate sensor capable of checking pulse rates every five seconds, equivalent to 20 times a minute, alongside 24-hour battery life and a Ceramic Shield 2 display built to withstand scratches and cracks better than its predecessors.

Stock photo for illustration only, not from the actual event
Lifehacker senior health editor Beth Skwarecki notes that the Series 12 justifies its upgrade cost even at its original MSRP, making this discount an easy choice for interested buyers. Yet, the Series 12 is not the only option worth evaluating during October Prime Day. While the Apple Watch Ultra 4 remains at regular price, the Apple Watch SE 3 is heavily discounted down to $199. Lacking the advanced hardware perks of the flagship, the SE 3 still delivers the capable S10 chip, standard heart rate monitoring, fitness tracking, and cellular 5G connectivity options.
"While $349 is a great starting price for the Series 12, the SE 3 currently starts at $199 for October Prime Day. That's a tough price to beat."
Lifehacker
Discounting a brand-new flagship wearable so soon after release underscores the competitive dynamics of major retail shopping events like Prime Day. By pairing discounts on cutting-edge hardware with aggressive pricing on mainstream models like the SE 3, tech giants can successfully capture distinct consumer segments ranging from early adopters to value-conscious buyers.
Source: Lifehacker
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