TAT appoints two new deputy governors for 2027 strategy
The Tourism Authority of Thailand announces its annual management reshuffle effective October 1, 2026, appointing two new deputy governors and shifting three portfolios.
Stock photo for illustration only, not from the actual event
- TAT announced its annual management reshuffle effective from October 1, 2026.
- Two new deputy governors were appointed alongside three portfolio reassignments.
- The changes support the 2027 strategy under the theme The Year of Transformation.
The Tourism Authority of Thailand (TAT) has officially rolled out its annual management restructuring, featuring two newly appointed deputy governors and three portfolio reassignments effective October 1, 2026. This administrative update is designed to bolster leadership alignment across the agency's primary operational pillars.
Ms. Thapanee Kiatphaibool, Governor of TAT, noted that these leadership adjustments reinforce the organization's strategic vision for 2027, dubbed “The Year of Transformation.” The agency aims to adopt a more cohesive role across the entire Thai tourism ecosystem to meet evolving industry demands.
Stock photo for illustration only, not from the actual event
The revised management framework bridges vital sectors such as market development, tourism products, policy formulation, digitalization, communications, and general administration. It places strong emphasis on elevating quality, value generation, global competitiveness, and the equitable distribution of tourism benefits.
Key appointments for the new deputy governor positions include:
- Ms. Suphida Onbanchong as Deputy Governor for Administration, transitioning from her former role as Executive Director of the Governor’s Office.
- Ms. Parichart Boonclai as Deputy Governor for Marketing Communications, stepping up from Executive Director of the Marketing Services Department.
Additionally, three portfolio reassignments involve seasoned executives taking on new operational scopes: Miss Pattaraanong Na Chiangmai moves to Deputy Governor for the Domestic Market, Mr. Kittipong Prapattong takes charge as Deputy Governor for International Marketing – Asia and the South Pacific, and Mr. Akkarawit Taphasit assumes the role of Deputy Governor for Digitalisation, Research and Development.
This targeted management reshuffle highlights TAT's proactive approach to organizational agility as global travel trends rapidly shift. By positioning experienced leaders into specialized portfolios aligned with digital and sustainable goals, TAT is strategically priming its administrative machinery to navigate the complexities of modern tourism and maintain leadership continuity.
Meanwhile, three existing deputy governors—Mrs. Chiravadee Khunsub, Mr. Nat Kruthasoot, and Mr. Chuwit Sirivajjakul—will continue steering their respective current portfolios, ensuring steady leadership continuity as the agency responds to shifting traveller demands.
Source: TAT Newsroom
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