Meet the 22-year-old Clipper earning £120,000 making viral videos
Eknoor Singh, a 22-year-old Londoner, reveals how he makes over £120,000 a year as a professional video clipper using only his mobile phone.
Stock photo for illustration only, not from the actual event
- Eknoor Singh, a 22-year-old Londoner, earns over £120,000 annually as a professional video clipper.
- His core task is editing 30 to 60-second vertical video clips from long-form content to drive viral reach.
- Clippers can earn up to $3 per 1,000 views across platforms like Instagram, TikTok, and YouTube.
- Intermediary platforms like Clipping Culture and Vyro connect independent creators with major global brands.
In today's fast-paced digital media landscape, a new profession known as a video "clipper" is rapidly gaining traction. Predominantly aged between 16 and 25, these digital creators spend their time transforming long-form videos into bite-sized 30 to 60-second clips designed to capture attention on platforms like Instagram, YouTube, and TikTok.
A prime example of this trend is Eknoor Singh, a 22-year-old resident of London who brings in more than £120,000 a year. Remarkably, he accomplishes this substantial income stream using nothing more than a standard mobile phone and a reliable internet connection.
Stock photo for illustration only, not from the actual event
The typical workflow involves a client—ranging from fashion labels and record labels to movie studios, podcasters, and influencers—supplying a lengthy video file. The clipper reviews the footage, isolates the most engaging moments, and uploads the resulting short clips across multiple social media channels. Understanding what resonates with younger demographic groups is the key to driving massive view counts.
Singh recalls getting hooked on the practice last year after netting $300 from posting a short clip of popstar Dua Lipa on Instagram. Today, he reports earning a minimum of £10,000 every month. He regularly produces clips for YouTuber and podcaster Caleb Hammer, known for hosting the Financial Audit show, and recently crafted a viral clip capturing Sabrina Carpenter's reaction at the Met Gala in New York back in May.
The rise of professional clippers highlights a broader shift within the modern creator economy, where brands increasingly bypass traditional advertising agencies in favor of distributed content networks. By leveraging young creators who intuitively understand social media algorithms and audience psychology, companies can achieve organic engagement much more cost-effectively. Nevertheless, industry analysts like Lia Haberman caution that this economy mirrors the wider creator space, where the vast majority of participants earn little to no income.
Connecting these independent clippers with prospective corporate clients are several specialized intermediary websites, including Clipping Culture, Vyro, Whop, and Kick, alongside general online forums like Reddit and Discord. These dedicated platforms take a service fee from companies seeking promotional work. Established brands such as Capital Records, Universal Music Group, and HBO Max regularly utilize these networks because hiring a bedroom-based creator is significantly cheaper and often more effective than traditional digital advertisements.
"The more views a clip gets, the more money I make."
Eknoor Singh
Evan Stanfield, the 21-year-old founder of Clipping Culture who dropped out of the University of Kansas to launch the venture last year, notes that the business model offers incredible efficiency for firms. Meanwhile, Singh maintains that his workflow is entirely portable, allowing him to continue editing non-stop whether he is at home in London or traveling on holiday.
Source: BBC Business
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