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Prismm helps banks keep inherited money in-house

Presented at TechCrunch Disrupt 2026, startup Prismm helps financial institutions retain inherited deposits and simplify estate transfers.

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Inewgen
15 Oct 2026Source: TechCrunch3 min read (0 views)
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Prismm helps banks keep inherited money in-house

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  • Prismm helps banks retain family wealth and inherited funds after an account holder passes away.
  • Founded in 2020 by banking and finance veterans Martha Underwood and Shella Sylla.
  • Offers core solutions including Prismm Designate and Prismm Anchor integrated through financial institutions.
  • Addresses billions in annual bank deposit losses due to estate attrition and account migration.

When an account holder dies, families often struggle to locate accounts, understand bills, and manage assets during an emergency. Startup Prismm tackles this challenge by integrating beneficiary and estate planning directly into accounts from day one, simplifying asset transfers to heirs. The company presented its mission on the Startup Battlefield stage at TechCrunch Disrupt 2026 on October 14, 2026.

Prismm was established in 2020 by sisters Martha Underwood and Shella Sylla, both boasting decades of experience in banking and finance. The duo developed the concept from their own encounters managing family affairs during crises, a vision that solidified when Underwood worked at a bank amid the COVID-19 pandemic and witnessed families scrambling to navigate accounts after losing a loved one.

financial technology startup office desk workspace

Stock photo for illustration only, not from the actual event

The platform enables account holders to grant designated family members pre-approved access to accounts and documents. Upon the account holder's death, the designated individual can log in, view assets in one place, and initiate digital beneficiary transfers remotely. Because identity verification, consent, and supporting paperwork are already on file, the entire procedure can be completed even if family members reside in different states.

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The loss of deposits to competing financial institutions following a customer's death, known as estate attrition, represents a major structural challenge for retail banks. By positioning itself as underlying infrastructure rather than a standalone consumer app, Prismm allows legacy institutions to protect their deposit bases and secure the next generation of customers.

The company currently offers two primary products with a third in development:

  • Prismm Designate: Enables banks to offer customers a streamlined digital method to update beneficiaries.
  • Prismm Anchor: Provides a secure space for account holders to track assets across multiple institutions with controlled access.
  • Prismm Continuity: An upcoming product designed to guide staff and families step by step through the transfer process.

According to Underwood and Sylla, financial institutions hemorrhage billions of dollars in deposits annually because heirs routinely transfer inherited funds elsewhere due to a lack of transition management systems. Prismm acts as the missing infrastructure to help banks retain these assets within their own ecosystem.

Source: TechCrunch

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