Iris Ceramica Group Expands Multi-Sensory Design
Iris Ceramica Group redefines architectural surfaces by blending 3D ceramic textures with custom fragrances developed alongside Campomarzio 70.
Stock photo for illustration only, not from the actual event
- Iris Ceramica Group transforms ceramic tiles into an active architectural language.
- Partners with Campomarzio 70 to introduce a dedicated olfactory dimension.
- Showcases innovative surfaces like Dover White, Portland, and Denim Blue.
Iris Ceramica Group is reshaping the narrative around ceramic surfaces by turning them into an active architectural medium designed to engage touch, sight, and spatial perception. Fresh from its exhibition across Fiorano Modenese and Castellarano, the brand introduces a cohesive approach to spatial design where physical materials, light, and scent converge to create immersive environments.
To deepen this material narrative, the brand extends its design language into an olfactory dimension developed alongside Italian master perfumers Campomarzio 70. The custom fragrance functions as an invisible extension of the physical material, with every scent note directly mirroring a core ceramic technology to merge porcelain and scent into a unified sensory experience.
Among the material innovations is Dover White by Fiandre, featuring IRIDIA technology that builds sculptural veining and natural shimmer without artificial surface coatings. Meanwhile, Ariostea's Portland interprets Dorset limestone with specialized mineral granule decors, and Sapienstone's Negresco captures Brazilian brecciated stone in a robust 12 mm profile with targeted surface treatments.
Integrating olfactory design with architectural surfaces represents a forward-thinking approach in contemporary spatial design. By engaging multiple senses beyond traditional sight and touch, manufacturers are creating deeper emotional connections between users and built environments, shifting materials from passive backdrops to active sensory participants.
The intersection of fashion and architecture is further explored through RELOADED by Diesel Living with Iris Ceramica, which introduces Denim Blue—a surface translating raw fabric threads directly onto ceramic slabs. Advanced digital printing technologies like Design Your Slabs also enable seamless, edge-to-edge patterns across large-format installations.
Stock photo for illustration only, not from the actual event
Through these cross-industry collaborations and precision manufacturing techniques, Iris Ceramica Group continues to push the boundaries of what ceramic surfaces can achieve in modern interior and architectural design.
Source: designboom
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