Mark Wahlberg launches Municipal Gym concept
Mark Wahlberg is opening the first Municipal Gym outside Las Vegas in December 2026, offering blood work and wellness services for $99.
Stock photo for illustration only, not from the actual event
- Mark Wahlberg is opening the first 32,000-square-foot Municipal Gym club outside Las Vegas in December 2026.
- The club offers blood work, epigenetic testing, and recovery gear at an affordable $99 membership price point.
- The concept evolved from his COVID-launched apparel brand Municipal into a comprehensive health ecosystem.
- It aims to disrupt high-end longevity clubs that charge tens of thousands of dollars in annual fees.
Mark Wahlberg is diving deeper into the wellness industry with his latest venture, announcing the opening of the first Municipal Gym. Spanning 32,000 square feet just outside Las Vegas, the club is scheduled to open its doors in December 2026, marking a project that the actor describes as his most exciting career endeavor yet.
The facility goes far beyond traditional workouts, featuring blood work, epigenetic testing, recovery gear, compression therapy, cold plunges, and a protein muffin café. Wahlberg is positioning the club as an affordable alternative in a market where exclusive longevity and wellness centers frequently charge tens of thousands of dollars per year.
This fitness concept stems from his casual sportswear brand Municipal, which was initially launched during the COVID-19 pandemic in 2020—a timing Wahlberg openly acknowledges was quite difficult. Clothing was merely the starting point for a much broader vision aimed at influencing what people eat, the supplements they take, and how they train and recover.
Stock photo for illustration only, not from the actual event
While luxury longevity competitors like Fountain Life charge $21,500 annually, The Estate plans for $35,000 memberships, and Equinox tacks on a $36,000 longevity add-on, Municipal is targeting the same luxury tier with a radically lower price tag.
"We have a better price point than our competitors, and we’re going to get far more results."
Mark Wahlberg
For instance, for $99, members receive three rounds of blood work alongside an hour-long consultation with a doctor to identify predispositions, with supplements and hormone therapy readily available on-site to create a complete health and wellness ecosystem.
Celebrity-backed entries into the longevity and preventive healthcare market highlight a broader consumer shift toward accessible wellness. By translating high-end diagnostic protocols into lower-tier subscription models, fitness entrepreneurs are challenging traditional luxury healthcare barriers.
The name Municipal carries deep personal significance for Wahlberg, who grew up poor in Boston playing on public courts. He wants the gyms to reflect that community-driven spirit, inspiring at-risk youth and inner-city kids to overcome their circumstances through hard work and determination.
Source: TechCrunch
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