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Royal Caribbean Targets Half of Guest Spending After Sandals Deal

Royal Caribbean Group reported third-quarter revenue of $5.6 billion and plans to acquire a 50% stake in Sandals Resorts to capture 50% of guest travel wallets.

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28 Oct 2026Source: Skift3 min read (0 views)
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Royal Caribbean Targets Half of Guest Spending After Sandals Deal

Stock photo for illustration only, not from the actual event

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  • Royal Caribbean expects its Sandals Resorts acquisition to expand guest wallet share from 20-25% to roughly 50%.
  • Third-quarter revenue reached $5.6 billion, up 9%, accompanied by $1.7 billion in net income.
  • The cruise operator raised its full-year earnings guidance to between $17.85 and $17.95 per share.
  • Truist analysts noted that cost control, particularly flat marketing and administrative expenses, drove the earnings beat.

Royal Caribbean Group outlined its strategic vision during its third-quarter earnings call, aiming to capture a larger share of travelers' annual spending. With close to half of this year's guests expected to be repeat customers, company executives see substantial room for expansion supported by an agreement to acquire a 50% stake in Sandals Resorts and Beaches Resorts.

The major cruise operator, which reported better-than-expected financial results and raised its full-year guidance on Tuesday, stated that it currently secures 20% to 25% of its guests' total yearly vacation budgets. By integrating all-inclusive resorts directly into its corporate ecosystem, the company projects that this reach will expand to approximately 50%.

"If a Royal Caribbean customer goes on a competitive cruise brand, I think that's a fail. Having connected loyalty and delivering these incredible experiences should keep our customer inside of our ecosystem."

Jason Liberty, CEO of Royal Caribbean
resort swimming pool palm trees tropical vacation

Stock photo for illustration only, not from the actual event

For the third quarter, Royal Caribbean delivered total revenue of $5.6 billion, representing a 9-percent increase year-over-year. Net income reached $1.7 billion, prompting the company to raise its full-year guidance to a range of $17.85 to $17.95 per share. The cruise line also noted that net yields rose 0.6% in constant currency, while gross cruise costs per available passenger cruise day declined by 0.7%, bolstered by stronger-than-expected close-in demand across Europe.

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โฆษณา

$5.6BQ3 Revenue (Up 9%)
50%Target Guest Wallet Share
$1.7BQ3 Net Income

According to analysts at Truist, rigorous cost discipline rather than ticket revenue alone drove the earnings beat. Marketing and administrative expenses remained flat against a projected 5% increase, while onboard and other revenue streams climbed 14%, highlighting strong operational efficiency across the fleet.

Royal Caribbean's move to acquire a stake in Sandals Resorts signifies a broader transformation from a traditional cruise line into an end-to-end vacation ecosystem. By unifying loyalty programs and combining ocean voyages with land-based luxury resorts, the company aims to erect high retention barriers against rival cruise lines while opening avenues to scale the all-inclusive resort model beyond the Caribbean market in the future.

Initial skepticism from Wall Street regarding the Sandals transaction has largely dissipated, with financial institutions such as Jefferies and Bank of America Securities upgrading the stock to a buy rating following the latest disclosures.

Source: Skift

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